The Story of Three Foxes
Foundations
It all started back in 1901, when our great grandfather began distilling a traditional ouzo to accompany the chargrilled seafood served at the family restaurant next door. What began as something simple quickly became part of the experience, with food and drink always going hand in hand. Over time, “slow drinking” became more than just a habit, it was a way of life, where every dish had its perfect pairing and every gathering had its rhythm. As the years passed, the craft deepened, with distilling and macerating herbs and fruits becoming a true labour of love. Each botanical was understood and treated individually, shaping the philosophy we still follow today. After migrating to Australia, our grandfather continued the trade in Ringwood, supplying pubs and bars with his spirits and liqueurs, relying purely on word of mouth, and that was all he ever needed.
A New Chapter
In 2019, as time caught up with the older generation, the next chapter began. Sarkis teamed up with his best mate Alec to bring the family craft into a new era, launching Three Foxes from a small warehouse at 12 Helen Street. The name itself comes from a running joke, Sarkis used to call his grandfather an old fox, a nod to the pet fox he had back home, until one day his grandfather replied, if I’m a fox, you’re all foxes. It stuck, and the name was born. Built on generations of knowledge, tradition and culture, the vision was simple, to respect what came before while reimagining it for today, creating something that felt both deeply rooted and completely new.
The Space We Built
By 2023, the vision had outgrown its original walls, expanding into the neighbouring warehouses to become 12 to 16 Helen Street, a space that brings everything together. It’s filled with the things we love, from our grandmother’s glassware to old world touches, music always playing and laughter carrying through the bottling room. Then in 2025, we opened the distillery doors for celebrations, drinks and good times. With a giant disco ball spinning above the still and the space coming alive night after night, it became more than just a distillery, it became the experience we’d always imagined.